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  1. Matthias Eberl (rufposten@social.tchncs.de)'s status on Sunday, 05-Dec-2021 22:35:29 CET Matthias Eberl Matthias Eberl
    in reply to

    In this video Zeotap founder Daniel Herr explains a interesting part of his business model: Selling behavioural data from marketplaces like Autoscout24 to automotive brands like BMW. Publishers using Zeotap are getting paid for this insights.
    https://www.youtube.com/watch?v=mrZ0HLd0LsI&t=81s

    Indeed: The hashed e-mail from a autoscout login is transferred to Zeotap without consent.

    This data is probably part of the automotive interest data that Zeotap is trying to sell on audience marketplaces.

    In conversation Sunday, 05-Dec-2021 22:35:29 CET from social.tchncs.de permalink
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