The Key Principles of the IndieWeb.

— Own your data, content, metadata and your identity.
— Publish data for humans first, machines second.
— Scratch Your Own Itches. Make tools, templates, etc. for yourself first.
— Use what you make!
— Document your stuff.
— Open source your stuff!
— UX and design is more important than protocols, formats, and data models.
— Build platform agnostic platforms.
— Longevity. Build for the long web.
— Plurality.
— Have fun.

https://indieweb.org/principles