If Facebook does change it's name won't that mean that the millions of people on that platform will have to change links etc on websites and other places (brochures, marketing materials etc) to point to the new profile.
Given the amount of money people spend doing this, they are perhaps going to be very very angry about it
This presents us as a fediverse a massive opportunity to promote fedi as an alternative and perhaps a small window to get people on here instead.
After all you own instance is your own, no one else is going to decide to just the name to suit them
Power to the users