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Netflix now "personalises" artwork based on individuals' data:
https://twitter.com/slb79/status/1052776984231718912
This is hypertargeted advertising: different people see different info about same film, most get misled about its nature.
Same thing is now happening with political advertising:
Same candidates, but different individuals see totally different information about them. Most get misled about candidate's nature.
With a film you can stop watching when you find out truth, but after an election it's too late.
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