Netflix now "personalises" artwork based on individuals' data:

https://twitter.com/slb79/status/1052776984231718912

This is hypertargeted advertising: different people see different info about same film, most get misled about its nature.

Same thing is now happening with political advertising:

Same candidates, but different individuals see totally different information about them. Most get misled about candidate's nature.

With a film you can stop watching when you find out truth, but after an election it's too late.