"The Trustworthy AI story is a marketing narrative invented by industry. [...] Hence the Trustworthy AI narrative is, in reality, about developing future markets and using ethics debates as elegant public decorations for a large-scale investment strategy [...].
We are in a rapid historical transition that is taking place at many levels simultaneously. The window of opportunity within which we can control the future of AI will close in a few years' time."
https://www.tagesspiegel.de/politik/eu-guidelines-ethics-washing-made-in-europe/24195496.html